Nokian Tyres Vermont marks 75th anniversary of the world’s first winter tire

first_imgNokian Tyres,Seventy-five years ago, tire manufacturing pioneer Nokian Tyres, Inc invented the Hakkapeliitta, the world’s first tire designed specifically for passenger cars to handle the snow and ice of winter roads. On Saturday, the company will mark this milestone in Vermont with an all-day picnic that also honors employee contributions to the company’s continuous spirit of innovation.The 75th Anniversary celebration will be held Saturday, August 13 at the Nokian Tyres North American Headquarters, 1945 Main Street in Colchester, VT, from 11 amuntil 6 pm
Over 150 employees and their families from Vermont and across the US and Canada will enjoy music, games, kids’ play structures, and a huge BBQ buffet.Nokian Tyres moved its North American headquarters from Nashville, Tennessee, to Colchester, Vermont, in 2009 to take advantage of the snowier New England road conditions where the company’s innovative winter tires thrive. The facility employs 57 people.In 1934, Nokian engineers were quick to understand the need for a tire that was specifically suited to Nordic driving conditions. As a result, they invented the first tread-patterned tire designed for winter use in trucks and lorries, or ‘weather tire’ as it was called. Two years later, Nokian expanded the idea to fit passenger cars with the first Hakkapeliitta winter tire, later named Snow Hakkapeliitta. The tire tread showed a stepped, relatively sparse transverse pattern equipped with so-called suction pads. This tread pattern remained unchanged until the 1950s.Hakkapeliitta winter tires outfitted the car that recently set the new world record for fastest car on ice. The record was set on March 6, 2011 by Nokian Tyres’ test driver Janne Laitinen, who drove 206.05 mph on the frozen Gulf of Bothnia in Oulu, Finland.Continuing its history of innovation, in 2006 Nokian Tyres became the world’s first tire manufacturer to fully eliminate high-aromatic (HA) oils in its production. The purified oils used by Nokian Tyres contain less polycyclic aromatic hydrocarbons (PAHs) than required in the pertinent EU directive. This not only makes tire production safer for the environment, but the materials are also safer for employees to handle and work around.About Nokian Tyres, Inc.Nokian Tyres, Inc. is the North American subsidiary of Nokian Tyres P.L.C. Located in Colchester, Vermont, the company employs 170 people and services over 1500 retailers in North America selling Nokian products. The company also owns and operates 10 Vianor retail tire and service centers through the Northeastern United States. Further information about Nokian’s North American operations is available at its North American specific website: www.nokiantires.com(link is external) Colchester, Vermont, August 11, 2011last_img

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